Whatcha Smokin? BBQ and Brew in rural Luther is gearing up for one heck of a day July 25 when thousands of peddlers roll through town on the Register's Annual Great Bicycle Ride Across Iowa.
Owner Gwen Page is planning for 46,000 sandwiches. It will be the biggest day in the history of the popular business that started in 2017.
What is Page's strategy for the day?
"Lots of hard work and prayer," she said.
The sandwiches will be constructed with 70% pulled pork and 30% brisket. She plans to order 14,000 pounds of meat, significantly more than a typical Saturday order of 200 pounds.