BIKEIOWA is very pleased to have Miller Lite as a POWERED BY sponsor!

Miller Lite has long been the favored beer in the BIKEIOWA household and has been consumed on countless post-ride refreshment stops!

Miller Brewing is one of America's largest beer-makers. Based in Milwaukee Wisconsin, it was founded in 1855 by Frederick Miller when he purchased the small Plank-Road Brewery. The brewery's location in the Miller Valley provided easy access to raw materials produced on nearby farms.

Essentially the first mainstream light beer, Miller Lite is known for its long-running "Tastes great — Less filling" advertising campaigns, which was ranks as the 8th top advertising campaign in history by Advertising Age magazine.

When Miller acquired Meister Brau in the early 70's the recipe was reformulated and relaunched as "Miller Lite" in 1975, and heavily marketed using masculine pro sports players and other macho figures of the day in an effort to sell to the key beer-drinking male demographic.

sponsoring BIKEIOWA since June 2006


Miller Lite

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