Big Grove celebrates RAGBRAI® 50th Anniversary with statewide “Gold Can Giveaway”
100 lucky winners will receive a custom gold RAGBRAI bike jersey in honor of this year’s historic ride
Big Grove Brewery, the official brewery of RAGBRAI® and the maker of Iowa’s top-selling hazy IPA Easy Eddy, is commemorating the 50th and golden anniversary of the oldest, largest, and longest multi-day bicycle ride in the world, by releasing specialty packs and golden cans of Easy Eddy throughout the state. These gold cans, if found by a lucky fan, can win them a golden jersey to wear on the great bicycle ride across Iowa.
“My favorite movie growing up was ‘Charlie and the Chocolate Factory’,” said Matt Phippen, RAGBRAI ride director. “This being our golden anniversary we wanted to find new ways to partner with Big Grove and developed the golden can idea based on the movie. We are looking forward to seeing the excitement people have finding their golden cans in Easy Eddy 12-packs this spring.”