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When University of Northern Iowa grad Jess McDowell returned to Cedar Falls for a friend’s wedding in 2017, she looked for a cycling class during her stay. She didn’t find one.

So early this year, McDowell shifted gears and rolled back into Iowa with a plan. On Dec. 10, she opened Joywheel Cycling Studio in Cedar Falls. The boutique fitness studio offers specialty indoor cycling classes.

“I wasn’t looking to do this,” she said. “I was looking for a way to get back to Iowa. Joywheel was born out of problem. I saw a need.”

The new studio is a mash-up of features from cycling studios and classes McDowell visited when she lived and worked in Chicago.


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