30th Century Bicycle closed its location, 312 E. Prentiss St., on Valentine’s Day.

Steve Goetzelman and Cody Gieselman opened the shop on Earth Day 2009.

Gieselman left the business in 2012 and now operates the Iowa City Bike Library. It’s uncertain as to why 30th Century hasn’t had great success, but the owners identified a niche market in the Iowa City community during the time of operation.

“He [Goetzelman] was an excellent mechanic, and he sold bikes marketed toward the idea of bikes as transportation,” said Donald Baxter, local bicyclist and 30th Century Bicycle customer. “He was also a non-car owning cyclist.”

Goetzelman was an ambassador for ecologically sound daily commuting, and he shared this passion with his customers.

“Ninety percent of my transportation is human-powered, whether by foot or by bike,” said Del Holland, Iowa City cyclist and 30th Century customer. “Steve has been patient and worked with me on my unusual bike.”

Holland owned a recumbent-style bike. This type of frame forces riders to sit nearly on the ground, with their legs outstretched, pedaling in front of them.

Goetzelman was able to attract the urban commuter market in Iowa City. The Iowa City bike market is saturated with larger local stores.

“From a customer’s point of view, there are still good options around,” said Kevin McConnell, the store manager at Geoff’s Bike and Ski. “There are still three other stores to choose from in the Iowa City area.”

Geoff’s services similar customers in the Iowa City area. Its location, 816 S. Gilbert St., is less than a quarter mile from 30th Century.

“From a business owner point of view, we do expect a small spike in business because of the closing,” McConnell said.

World of Bikes, Geoff’s, and The Broken Spoke all remain in the area south of downtown.