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Advertisement Opportunities
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Do you want to target the perfect niche for your bicycle shop, cyclist friendly business or product?
BIKEIOWA.com is geared for building a community of cyclists of all genres not only for Iowa, but many others states
that are eager to find out more information about you. BIKEIOWA.com offers a number of creative ways to get your
company's name to your true customer base. BIKEIOWA.com provides targeted advertisements to make sure you're reaching
your customers. Please email biker@bikeiowa.com for more demographic, pricing and traffic information.
Become a BIKEIOWA Sponsor |
Advertise with BIKEIOWA
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Did you know...
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- BIKEIOWA.com opened its web doors in March of 2001 and has experienced growth month-over-month since then.
- BIKEIOWA.com has always been updated daily. Fresh content brings visitors back frequently.
- BIKEIOWA.com has posted more than 1,570 News items, Features, Links, FAQ and Got Bike sections as of January 2008. Over 6,113 postings since the site went live.
- BIKEIOWA.com has had over 1,900 events posted to the Ride Calendar. 600 events were posted in 2007.
- BIKEIOWA.com has more than 38,000 unique visitors per month. 16,700 visitors visited the site more than once. More than 1,800 of those visitors are actively registered (Figure as of as of April 2007).
- BIKEIOWA.com's biweekly Ride Reminder goes out to more than 2,194 unique opt-in e-mail addresses. These readers have requested the Ride Reminder and are hungry for cycling related information.
- Several hours per week are spent maintaining and updating BIKEIOWA.com
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About BIKEIOWA.com
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BIKEIOWA.com began as a hobby site for Scott Sumpter in March of 2001 in Des Moines. Scott would often find out about rides after they happened, so the site's first main focus was to house a list of upcoming bike rides. Scott would post the rides he knew about, and then told his friends about the site, they told theirs, and soon ride coordinators were emailing their ride information to be posted on the site. Over time additional features were added to educate cyclists on bicycling, trails, news, features, links and advocacy topics in Iowa. Along with these enhancements came more opportunities for visitor participation such as the forums, the box, and the packing list where dynamic interaction could take place. Eventually with monitoring, visitors could post their own events, news, and links.
BIKEIOWA.com has become a community for 'all things cycling' in Iowa. It boasts a wide variety of topics for all genres of cyclists. The "one community" concept not only provides cyclist's information on their own cycling genre, but other genres as well thus providing a broader range of cycling knowledge in Iowa as a whole. BIKEIOWA.com is still based out of the Des Moines area. BIKEIOWA.com is the co-host for Bike To Work Week, a state-wide push to get more people to bike to work!
More information can be found in the About section and the FAQ.
The site’s main method of communication to its members is the biweekly newsletter call the "Ride Reminder". As of January 2008, the "Ride Reminder" goes out to 2,194 active unique opt-in e-mail addresses and consists of the following sections: Header, Iowa Cycling News, Upcoming Events, Latest Features, Poll, and a BIKEIOWA.com sponsor list
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Q: Why should you advertise?
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- A: hone in on a niche market
- A: publicize your sales and promotions
- A: develop publicity opportunities
- A: create, change, or reinforce your brand image
- A: showcase your business
- A: support cycling in Iowa
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Sponsor Testimonials
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Your site is undoubtedly a very valuable resource as well
as a catalyst in the future of the cycling/tourism arena in the Midwest.
We booked a reservation the very same morning you posted our
special! Once again the exposure you have given Pedaler's Inn is phenomenal!
Michelle Bassett
Pedalers Inn, A Bed and Breakfast
622 E Main
Panora, IA
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Letters from Cyclists
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"thanks for putting together such a great site. I checked other states around us and they have no page that compares."
"I think Bike Iowa is a great site. Only wish we had something like it in Ohio."
"We've referred to your page frequently in the past and find it a very valuable resource. You've done a great job putting it together."
"The site is awesome. Thanks for doing this! This is something the biking community has needed for some time. Way to go dude!"
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About the Owner
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Scott Sumpter is an avid year round cyclist who participates in many types rides and events. The passion for cycling has extended past just riding bicycles these days. Advocacy , Iowa Tourism, Trail and Bike Lane development and online Trail mapping tops the list as well. Other interests include Adventure racing, touring, mtn biking, commuting, group rides, party rides and running.
Scott is a active member of these Iowa organizations: Des Moines Trails & Greenways Advisory Committee (TAG), Iowa Bicycle Coalition, Central Iowa Trail Association (CITA), Bike To Work Week Coordinator, Des Moines Marathon Planning Committee, Des Moines Cycle Club, Team Barfly and Lake Country Cyclists.
Off the bicycle, Scott works for Wells Fargo in West Des Moines as an application developer.
Vision: The next decade in Iowa will boast a huge increase in cycling tourism from the new trails/connectors, 100 mile loops and increased business, retail and community buy-in along the trail making it similar to Preston and Lanesboro Minnesota areas. RAGBRAI put Iowa on the map as a cycling Mecca, Trails and Tourism will keep it there!
What is in Scott's stable? Oh the sickness for two-wheelers grows each year and a variety of riding styles means a variety of bicycles. The most ridden steeds are the Orbea Euskaltel Replica (fast), Raleigh Rush Hour (fixie), Vision Saber (comfort & speed), Lemond Poprad Disc (cyclocross), Specialized Epic Marathon (knobbie-fest), Trek 930 single-speed fendered fatty (all-around beater), Lightning Stealth (touring), Klein single-speed road bike (light-n-fun), 1990's Trek Y-11 (love the frame), 1950' rusty rat single speed cruiser (found in a barn), 2007 New Belgium Fat Tire Bike by Felt (won in raffle!) 1980's Schwinn Qualifier (F-1 street BMX), 1970's tandem (cheap and fun), There is also a Big Wheel, a mini-recumbent, two trailers, and 4 older unmentionable bikes in the shed.
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Ways to Advertise
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Banners
Banners run on the left and right sides of the pages. Banners run throughout the run of the site in random order. There are two slot on the left, and three slots on the right of the site. The banners rotate in random order based on a slot. There is room for 20 slots available in the rotation.
View Active Banners
Sponsor page
Each sponsor is listed in alphabetical order and consist of a log, link, and a two paragraph description about the sponsor.
Ride Reminder
Since December 2004, each sponsor's name and website link (if applicable) is listed in the Sponsor section. The Ride Reminder is simply the most effective way of advertising to your target market.
View a sample
Sponsoring Bike Shops get Preferred Listing on the Iowa Bike Shops page.
benefits include : a double-size of your listing, Your shop gets sorted to the top of you city, more information about the shop such as employees and product lines, ability to list monthly specials, and you'll be listed on the Sponsoring Shops link.
Features
With certain packages, your your business, team/club, or event gets a one month Home Page Feature. Your choice of the month.
Review BIKEIOWA.com's Advertising Costs
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banner placement
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Ride Reminder sponsor section
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Banner specifics
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- Optimal pixel size for a site wide banner ad is 125 (w) x 125 (h). height can be less than 125.
- File Format: .jpg or .gif (static or animated)
- Image Resolution: 72 dpi
- Maximum physical size per banner: 45K
- Flash banners are not accepted at this time
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WebTrends
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Who is viewing BIKEIOWA.com? What are the most viewed pages? The most viewed month, day, time of day? A complete comprehensive WebTrends report is available upon request.
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Contact
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Scott Sumpter
515-490-2055
biker@bikeiowa.com
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Rates are subject to change. last updated: January 2nd, 2008
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