Red Bull Soapbox Race — promoted as "the world's wildest downhill” competition — is coming to Des Moines on June 18, organizers told Axios.

Why it matters: The races have attracted tens of thousands of spectators in places like Los Angeles and Hong Kong. This will be Red Bull's first competition in Iowa.

  • At least 25,000 people are expected to attend the Des Moines races, with an economic impact of $1 million, Greg Edwards, CEO of the Greater Des Moines Convention and Visitors Bureau, told Axios.

Details: The competition involves amateur teams of five people who navigate through obstacles using homemade carts.

  • Judges will rank the teams based on creativity, speed and showmanship.

The intrigue: Hy-Vee and Casey's are sponsoring the event and adding special features or prizes, based on things like speed and how well a cart reflects its community.

  • One of the prizes will be free Casey's pizza for a year.

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