Rugged Races and RAM Racing Become Ventures Endurance
Ventures Endurance, a subsidiary of Gannett and one of the USA TODAY NETWORK Ventures companies, announced today a rebrand of its visual identity and representation across its portfolio of endurance races and events. The rebrand includes the combining of previously acquired Boston-based Rugged Races and Chicago-based RAM Racing as Ventures Endurance. Ventures Endurance, with more than 115 events in its portfolio, including road races, cycling, obstacle courses, and virtual events, is an integral part of
USA TODAY NETWORK Ventures — which includes community-building events and expos such as
Flavored Nation,
USA TODAY High School Sports Awards,
Community Choice Awards, and the
American Influencer Awards among others.
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These events include some of the country’s most popular race series, such as the Rugged Maniac Obstacle Course series, the Hot Chocolate 15K/5K Series, RAGBRAI, the Sanford Fargo Marathon, and the Statesman Cap 10K. In 2019, Ventures Endurance events combined had more than 500,000 participants throughout the U.S. In 2020, Ventures Endurance also established a relationship with Warner Bros. and launched the Wonder Woman and Batman race series. Superman, Space Jam: A New Legacy and Friends virtual events will be added to the portfolio in 2021.