When RAGBRAI rolls into Dyersville on July 24, expect a theme that feels perfectly at home.

Dyersville’s local RAGBRAI committee has unveiled its official theme for the overnight stop:
“If you bike it, they will come.”

A clever nod to the town’s deep connection to baseball - and the iconic Field of Dreams- the newly revealed logo features a cyclist riding through a cornfield with a baseball silhouette overhead. It’s a mashup of Iowa culture at its finest: bikes, corn, and a little cinematic magic.

A Perfect Fit for a Destination Town

Dyersville isn’t just another pass-through - it’s a destination. Known for the legendary Field of Dreams Movie Site, the town is leaning into its identity while welcoming thousands of riders from across the country (and beyond).

And let’s be honest - this theme hits. It’s simple, memorable, and instantly Iowa.

BIKEIOWA’s Take

This is what RAGBRAI towns do best - blend local pride with statewide storytelling. Dyersville is embracing its roots while creating a moment riders will remember long after the week is over.

Expect cornfields, nostalgia, and a whole lot of bikes rolling into one unforgettable overnight.

RIDE. STAY. PLAY.