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  • Posted Jan 12

Looking back on 2025: BIKEIOWA’s 24th year further cemented Iowa as a place where cycling culture doesn’t just exist - it thrives.

In 2025, BIKEIOWA proudly reflects on 24 years as Iowa’s trusted, independent resource for cycling - supporting tourism, community events, and local businesses through consistent storytelling and statewide reach.

As highlighted in last year’s review, the evolution of BIKEIOWA mirrors the growth of cycling in Iowa itself. When BIKEIOWA (originally launched as CIBROC) began, digital resources were limited. Cycling information was shared through printed newsletters, local bike shops, and word of mouth. There were no smartphones, social media platforms, or centralized online calendars. What started as a simple event listing has grown into a comprehensive platform that documents Iowa’s cycling culture - connecting riders to trails, events, destinations, and communities across the state and beyond.

Over the past 24 years, Iowa has emerged as a nationally recognized cycling destination. A world-class trail system, vibrant local events, and a strong network of bike-friendly communities now attract visitors year-round. BIKEIOWA has played a consistent role in amplifying these assets - helping transform local rides into tourism opportunities, spotlighting communities along the way, and encouraging riders to ride, stay, and play throughout Iowa.

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BIKEIOWA.com: A Platform We Continue to Trust and Champion

At BIKEIOWA, we’ve always focused on building something genuinely different. Few platforms in the cycling space operate the way we do - using a deeply structured, interconnected system to link Events, News, Features, trails, destinations, and businesses into a single, searchable ecosystem. This approach allows stories, rides, and communities to connect naturally across the state, rather than living in isolation.

For 24 years, BIKEIOWA has developed a multi-genre cycling platform that serves every type of rider, every corner of Iowa, and every layer of the cycling community. More than a website, BIKEIOWA functions as a statewide hub - supporting recreation, tourism, education, safety, advocacy, and awareness while showcasing Iowa’s world-class trail network and elevating bicycle-friendly communities and businesses.

The Power of Portals

Each portal on BIKEIOWA.com functions as its own focused mini-site, delivering relevant, genre-specific information without the distraction of unrelated content. This structure allows riders, visitors, and partners to quickly find what matters most to them - whether that’s trail riding, racing, touring, gravel, or community events.

Activity across portals naturally varies based on community participation and user-generated contributions. Some areas present clear opportunities for continued growth. Expanding content in triathlon/multi-sport and BMX, for example, would further increase awareness, participation, and cross-discipline engagement statewide. Newer portals - such as Gravel - are still building their content depth, but already demonstrate significant momentum and long-term potential as Iowa’s gravel scene continues to gain national attention.

Advocacy(3,011) BMX(176) Charity(2,359) Commuting(1,325) Culture(5,042) Cyclocross(1,130) Destination(2,992) Education(1,641) Gravel(754) Mountain Bike(2,240) Other(2,123) Party(4,936) Race(2,651) Recreation(7,481) Road(3,887) Road -Competitive (1,538) Team/Club (2,797) Touring(1,798) Tourism(2,449) Trails(6,943) Training/Fitness (3,026) Tri/Multi-Sport(598)

Your Ultimate Event Calendar

The BIKEIOWA Event Calendar remains one of the platform’s most essential tools - bringing together road, gravel, trail, cyclocross, mountain bike, and community rides into a single, trusted planning resource. Riders rely on it year-round to plan weekends, vacations, and multi-event trips, while the ability to reference past years’ events, recaps, and results adds long-term value beyond a single season.

Several years ago, BIKEIOWA made a deliberate decision: we only promote events that are listed on our calendar. This ensures every event shared through BIKEIOWA includes accurate, consistent, and complete information for riders and travelers. Rather than chasing fragmented or short-lived social media posts, we prioritize a high-quality, user-driven system that event organizers can directly manage.

Event promoters can easily submit and update their listings, and once added, BIKEIOWA helps amplify their reach through our broader platform and storytelling channels. The result is a reliable calendar riders trust, organizers benefit from, and partners can confidently support - creating a true win-win for Iowa’s cycling ecosystem.

Why BIKEIOWA Stands Out

In a landscape increasingly shaped by fast-moving social media, BIKEIOWA provides something those platforms cannot: permanence, structure, and trust. While social feeds are fleeting and algorithm-driven, BIKEIOWA offers a centralized, searchable repository for cycling events, news, and features that remains accessible long after a post scrolls out of view.

Important information on BIKEIOWA doesn’t disappear - it’s organized, archived, and easy to rediscover. Riders can plan ahead, look back at previous years, and explore Iowa’s cycling opportunities without relying on fragmented or time-sensitive posts. Just as importantly, BIKEIOWA serves cyclists, travelers, and partners who prefer an independent, purpose-built platform over social media-only communication.

By focusing on accuracy, longevity, and usability, BIKEIOWA complements social media rather than competes with it - providing a dependable foundation that supports Iowa’s cycling community year after year.

A Legacy of Advocacy and Connection

As BIKEIOWA closes out its 24th year in 2025, we’re proud of the role the platform continues to play in supporting and connecting Iowa’s cycling community. With more than a million views annually, BIKEIOWA remains a trusted, independent resource serving riders across every discipline - from local trail users to event travelers exploring the state by bike.

Looking ahead, BIKEIOWA remains committed to growing responsibly, advocating for safer and more accessible cycling, and strengthening the connections between riders, communities, destinations, and partners. Together, we’ll continue to celebrate and support the cycling lifestyle that makes Iowa a place people don’t just ride through - but return to.

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The Shiny and Rusty Awards

As we reflect on the Iowa cycling community in 2025, some moments truly gleamed - while others showed where more work remains. The Shiny & Rusty Awards are BIKEIOWA’s way of recognizing both the progress worth celebrating and the challenges that still need attention. Growth rarely happens without friction, and Iowa cycling continues to move forward because both are acknowledged. Here are our Top 3 'Shiny' highlights and 'Rusty' challenges that defined 2025.

Shiny: The bright, polished highlights - partnerships, progress, and projects that moved Iowa cycling forward in meaningful ways.

  1. Iowa’s Hands-Free Driving Law Becomes Reality -In 2025, Iowa reached a long-awaited milestone for cyclist - and roadway-safety: the state’s hands-free driving law officially took effect on July 1. This legislation represents a meaningful step forward in addressing distracted driving and reinforcing a culture of shared responsibility on Iowa’s roads. For years, distracted driving has been one of the most persistent and dangerous challenges facing cyclists, pedestrians, and motorists alike. The new law sends a clear message: attention matters, and safety is not optional. While legislation alone doesn’t change behavior overnight, it provides a critical framework for education, enforcement, and long-term cultural shift. The Iowa Bicycle Coalition and BIKEIOWA consistently used their platforms to elevate conversations around road safety, awareness, and accountability - helping riders understand their rights while encouraging safer habits for everyone who uses Iowa’s transportation network. The hands-free law is a reminder that progress can happen when advocacy, education, and policy align. This moment isn’t just a win for cyclists - it’s a win for every Iowan who believes roads should be safer, calmer, and more predictable for all.(MORE)

  2. The Travel Iowa × RAGBRAI × BIKEIOWA Trifecta Partnership - High Trestle and Raccoon River Valley Trail Connector- The alignment between Travel Iowa, RAGBRAI, and BIKEIOWA marked a major milestone in how bicycle tourism is promoted statewide. This partnership brought year-round visibility to Iowa’s trails, towns, and bike-friendly destinations - connecting the country’s largest cycling event with a trusted grassroots platform and a statewide tourism mission. Rather than focusing on a single week in July, this collaboration emphasized ride-before, ride-during, and ride-again storytelling - encouraging visitors to return to Iowa beyond RAGBRAI and explore its communities by bike. (MORE)

  3. The BIKEIOWA Expo Trailer: Mobile Bicycle Tourism, Activated - The debut of the BIKEIOWA Expo Trailer represented more than a new asset - it marked a shift in how cycling stories, tourism, and sponsors are experienced in person. Designed as a mobile hub for education, promotion, and activation, the trailer allows BIKEIOWA to meet riders where they already gather - events, festivals, trailheads, and destination towns. From showcasing Iowa trails and partners to supporting merchandise, advocacy, and tourism outreach, the trailer transformed BIKEIOWA from a digital platform into a physical presence -bringing the “Ride. Stay. Play.” message directly to the community. (MORE)

Rusty: The tarnished or disappointing moments - setbacks, challenges, or issues that dulled the shine of the year.

  1. The Adel Trail Bridge Fire: A Stark Reminder of Fragile Infrastructure -One of the most sobering moments of 2025 for Iowa’s cycling community was the fire that severely damaged the Raccoon River Valley Trail bridge in Adel. Allegedly caused by arson, the fire rendered the bridge unsafe, abruptly closing a critical link on one of Iowa’s most heavily used and economically impactful trails. The immediate effects were felt across the state. Daily riders lost a familiar crossing, long-distance trail users faced detours, and major events—most notably the Bacoon Ride - were forced to reroute on short notice. More broadly, the incident highlighted just how vulnerable even Iowa’s most celebrated trail infrastructure can be, and how much communities rely on these connections. Rebuilding the bridge is expected to take at least a year, requiring significant fundraising, coordination, and patience. While the response from Dallas County Conservation, local leaders, event organizers, and the cycling community has been swift and supportive, the damage serves as a reminder that trail systems require not only investment and promotion - but ongoing protection and stewardship. This Rusty moment wasn’t about inconvenience alone. It underscored the reality that trails are vital public assets, deserving the same care, respect, and vigilance as roads, parks, and other essential infrastructure. Iowa’s trails are world-class - but moments like this remind us they are not indestructible.(MORE)

  2. Bicycle Safety: Still a Persistent Reality on Iowa’s Roads - Despite continued efforts to improve infrastructure, education, and awareness, bicycle safety in Iowa remains a critical and unresolved challenge in 2025. Cyclists continue to be injured - and, in some cases, killed - on Iowa’s roadways, underscoring the gap between progress made and progress still needed. Distracted driving remains the leading contributing factor. While the passage of Iowa’s hands-free driving law is a meaningful step forward, legislation alone cannot immediately change behavior. Safer roads require sustained education, enforcement, thoughtful infrastructure design, and a shared understanding that cyclists are legitimate and vulnerable road users. The fact that this Rusty category remains unchanged from 2024 is telling. It reinforces why advocacy, data-driven reporting, and continued public conversation are essential. Safety isn’t a one-year project - it’s ongoing work that demands attention, accountability, and commitment from all who share the road.. (MORE)

  3. Volunteer & Organizer Burnout: Growth, Gravel, and the Cost of Putting on Events - Behind nearly every bike ride, race, trail project, and community event in Iowa is a small group of dedicated volunteers and organizers doing an outsized amount of work. In 2025, that workload became heavier - not just because there are more events, but because the economics and participation patterns around events are changing. One question surfaced repeatedly throughout the year: Has gravel peaked? Iowa’s gravel scene remains vibrant and nationally respected, but organizers are navigating a more crowded calendar, rising costs, and shifting rider behavior. In many cases, there are more events competing for the same pool of participants, while registrations increasingly arrive late - sometimes in the final days before an event. Last-minute registration makes planning difficult. Permits, insurance, timing services, medical coverage, signage, aid stations, and staffing all require upfront commitments. Costs continue to rise, while financial certainty often comes too late. The result is increased pressure on organizers to assume more risk, do more work, and make decisions with less margin for error. This Rusty isn’t about blame or pessimism. It’s about recognizing that sustainability matters. Events don’t survive on enthusiasm alone - they require realistic expectations, earlier commitment from participants, and broader support from sponsors, partners, and communities. If Iowa’s cycling calendar is going to remain strong, the people and systems behind these events need room to breathe, plan, and succeed.

As we look ahead to the future, let's continue celebrating the bright moments while addressing the challenges, working together to create a safer, more vibrant cycling community in Iowa.

~~~

By the numbers

Keeping BIKEIOWA fresh, relevant, and up-to-date is always a priority, and 2025 was no exception. It was a remarkable year for the Iowa cycling scene, with a notable increase in events, news, and features shared across our platforms.

Here’s a look at what we accomplished by December 31, 2025:

Social Media Reach

  • 17,691 Facebook followers (6.25% increase over 2025) with a reach of 2,843,027 (416,531 in 2025).
  • 6,651 X followers
  • 4,657 Instagram followers
  • 248 YouTube subscribers and 137 videos

Website Activity

  • 7,473,006 Unique visits
  • 4,746,850 New visits
  • 2,726,156 Return visits
  • 10,727,868Site visits
  • 30,726,888 Page views

Community Contributions

  • $13,869 in merchandise donated to local events and organizations for fundraising, prizes, swag, and awareness - made possible by our amazing sponsors!
  • $2,698 donated directly to cycling causes, again thanks to our sponsors.

Newsletter and Membership

Content Highlights

  • 491 News articles posted, with 469,181 views
  • 418 Events added to the calendar, generating 728,853 views
  • 31 Features published, with 2,190,397 views
  • 20 Reviews shared, garnering 29,996 views

Trail Updates

  • 55 Trails updated with new information, reaching 691,176 lifetime views
  • 25 New trails added, totaling 17,234 views (bringing the total to 370 trails spanning 3,459 miles and achieving 6,363,727 lifetime views)

Expanding Reach

  • 1 missing city added, with 2,247 views (now totaling 1,036 cities with a combined 17,211,295 lifetime views)

Site Enhancements

  • 18 Behind-the-scenes updates, upgrades and framework improvements to keep the site running smoothly

These numbers showcase not just BIKEIOWA’s growth but also the vibrant and thriving cycling community we’re proud to support. Here's to an even bigger and better year ahead!

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Top 10 Most Popular Events in 2025

  1. RAGBRAI LII (4620) views
  2. TOUR DE AARRGGHH 2025 (4592) views
  3. core4 (4487) views
  4. Iowa Spring Classic - Cumming (4389) views
  5. Bacoon Ride (4353) views
  6. 2025 BRR - Perry's 48th Annual Bike Ride to Rippey (3701) views
  7. RIDE OF SILENCE - Des Moines (3556) views
  8. Tour of the Mississippi River Valley (TOMRV) 2025!(3524) views
  9. Hillbilly Bike Ride (3508) views
  10. Capital City Cross (3313) views
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Top 10 Most Popular News in 2025

  1. Cyclist killed after crash with dump truck while crossing road on High Trestle Trail (5483) views
  2. Teens charged with murder (of Iowa Native) in hit-and-run of cyclist after video of incident was posted on social media (3516) views
  3. Waterloo bicyclist dies following Sunday morning crash (2707) views
  4. What is RAGBRAI? Here's what to know about the 52-year-old Iowa tradition (2590) views
  5. A Busy Weekend in the Des Moines Metro (2560) views
  6. RAGBRAI LII Route Revealed! - Official RAGBRAI Page (2370) views
  7. Gazette’s inaugural Cycling Guide (2292) views
  8. Local Bike Shop Owners to Speak on Economic and Health Impacts of Cycling and Trails at Upcoming Bike Banquet (2255) views
  9. Bicycle vs Pedestrian crash in Waukee (2242) views
  10. 76-year-old bicyclist killed after being hit in northeast Iowa (2185) views

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Monthly Highlights

We LOVE to BIKEIOWA. Do YOU? These are the events we had a direct relationships with - ones we hosted, attended, sponsored, or assisted with. We also added bullet points for cyclists who have passed away as well as new sponsors and renewals. This does not include all the solo and small group rides throughout the year. If we are missing any big bullet-worthy items, let us know.

JAN
  • RIP - Jimmy Crystal - Des Moines
  • Economic Impact Study reveal
  • DSM Mayor's Ride route planning
  • RAGBRAI January Townhall Meeting
  • The Foundation meeting
  • Expo Planning
  • Iowa Bike Expo
  • Bike Banquet
  • RAGBRAI Announcement Party
  • BIKEIOWA Racing Team Holiday Party
  • Ride Reminder #54
  • 58 News Posts with 79,318 views
  • core4 renewed sponsorship
  • Freeman Kevenides Law Firm, LLC renewed sponsorship
  • Perry Chamber of Commerce/BRR Ride renewed sponsorship
  • Lost Selle Anatomica - sponsorship

FEB

MAR
APR
  • Sponsored IWAR Cue Cards
  • Iowa Wind and Rock
  • Bike To Work Month Planning
  • Received USA Cycling Event Organizer Advancement Fund Grant
  • Chicago Trip - Vending Trailer
  • Ride Reminder #57
  • 49 News Posts with 43,728 views
  • Cumming Tap renewed sponsorship
  • Captain Roy's renewed sponsorship
  • Christopher's Fine Jewelry renewed sponsorship
MAY
  • Bike Month
  • Indy 50 - Indianola
  • Ride with the Police (Ankeny)
  • BIKEIOWA Vending Trailer planning
  • Ride of Silence
  • Iowa Homeless Youth Centers (IHYC) - Aug Fundraiser Planning
  • Handlebar Happy Hour?
  • Ankeny - Mayor's Proclamation
  • SYC 100
  • Night Loop
  • 85 News Posts with 81,510 views
  • Ride Reminder #58
  • Welcomed Walter R. to the BIKEIOWA Racing Team
  • Welcomed Kristi R. to the BIKEIOWA Racing Team
  • Des Moines Cycle Club renewed sponsorship
  • Mickey's Irish Pub renewed sponsorship
  • Sully's Irish Pub renewed sponsorship
  • Lederman Bail Bonds renewed sponsorship
  • Nicolet Law came on as sponsor
JUNE
JULY
AUG
  • Meet with City of DSM on parks for CX Practice
  • Lead Pint Night Ride for Greater Des Moines Habitat for Humanity
  • core4
  • HOINT ribbon Cutting promo
  • Cyclcocross Season Race Director meeting
  • core4 - race - 60 miler
  • core4 - Travel Iowa Expo Trailer
  • Renegade Cyclocross DSM Parks planning meetings
  • Renegade Cyclocross - Waterworks Park - lagoon
  • 15 News Posts with 16,269 views
  • Ride Reminder #60
  • RIP - Brian David Seago - Shenandoah
  • Welcomed Lucas I. to the BIKEIOWA Racing Team
SEPT
  • Renegade Cyclocross - Stone Park Clinic
  • Renegade Cyclocross - Ashfield Park
  • MPO - Trails 10 year plan
  • Renegade Cyclocross - George Davis
  • Renegade Cyclocross - Waterworks Park - Central
  • Renegade Cyclocross - Cumming
  • Great Iowa Fall Ride & Expo Trailer
  • Backyard Cross
  • MPO - Monthly meeting - e-moto and walk-abouts
  • Iowa League of Cities Ride
  • Iowa Bike Expo Planning Meetings
  • Twisted Cross
  • Capital City Cross - 2 days
  • 35 News Posts with 17,340 views
  • Ride Reminder #61
  • RIP - Allen Burdette Trask - Waterloo
  • Cedar Valley Trails renewed sponsorship
  • Lost Ryno Velo sponsorship (shop closed)

OCT
  • Renegade Cyclocross - Waterworks Park -Bonfire
  • Renegade Cyclocross - Pioneer Park - Cancelled Rain
  • Single Speed Cyclocross World Championships - Minneapolis
  • Iowa Bike Summit
  • Iowa Trails Summit
  • Event Directors Conference - Tuscon AZ
  • Renegade Cyclocross - Fourmile Park
  • Spooky Cross
  • Renegade Cyclocross - Good Park - Cancelled Rain
  • Entrepreneurship interviews at ISU
  • RAGBRAI Bandit Feature - start
  • So Syc 50 - rode partial (rained)
  • 30 News Posts with 20,014 views
  • RIP - Michael Hargrove - Muscatine
    RIP - Courtney Petersen - Polk City
NOV
  • Renegade Cyclocross - Birdland Park & Party
  • Captain's Cross
  • RAGBRAI - Behind the Wristband - wrote,post & promote
  • Just Go Bike Podcast -Behind the Wristband
  • El Bait Shop meeting
  • Sierra Nevada Rep meeting
  • South Sycamore 50
  • Beaverdale Bicycles - new BIKEIOWA Gear Kiosk
  • Intergalactic Fat Bike Route Recon
  • Iowa Bike Expo Planning Meetings
  • Iowa River's Edge trail recon
  • 24 News Posts with 11,724 views
  • Ride Reminder #62
DEC
~~~

As we wrap up 2025, we’re incredibly proud of the momentum and impact across Iowa’s cycling community and beyond. From record-setting engagement on BIKEIOWA.com and social media to supporting hundreds of events, trails, teams, and cycling causes, BIKEIOWA remains at the center of connecting riders and growing the sport. None of this happens without our sponsors, contributors, partners, and the passionate cyclists who show up year after year. Thank you for being part of the journey as we celebrate 24 years of BIKEIOWA and roll confidently toward an even stronger 2026. Let’s keep pedaling forward - together.

RIDE SAFE !!
Scott Sumpter

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