UPDATE - Mon 5.19.25 11am - Added a new design - "PLATITUDE" - A little attitude. A lot of plaid.
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It’s that time again! Our 2025 BIKEIOWA gear pre-order is live for a limited time - and this is your chance to lock in your favorite designs in exactly the size and style you want. Jerseys, crews, tanks, caps - in Men's Women's and Youth style - all co-designed by BIKEIOWA and made by Primal Wear Inc., known for their high-quality fit, comfort, and performance.
- Ordering closes soon (TUE MAY 20th 11:59pm!) and we’ll only carry a very limited amount of extra inventory, especially in extended sizes.
- Everyone who pre-orders now will get 7–10% off the price these items will be once they hit regular inventory.
- Your order helps us plan what to bring to RAGBRAI 2025, so you're not just getting a deal - you’re helping shape what we pack for the road!
- We'll ship pre-orders on July 12th barring any delays
- BLOW OUT SALE - Want other gear? order away! There are over 50 deep-discounted products ON SALE in the store right now! SHOP BLOW OUT SALE
BIG OR SMALL SIZES?
If you wear XS, SM, 3XL, 4XL, or 5XL - listen up: this is your best chance to get what you want, how you want it. We carry limited quantities in these sizes, so don’t wait.
We’ve got three fresh 2025 collections ready to roll:
View all PRE-ORDERS
2025 COLLECTIONS
PLAIDITUDE
A little attitude. A lot of plaid.
Meet PLAIDITUDE (/ˈpladəˌto͞od/)- our newest casual cycling shirt that blends the clean look of a button-up with the functionality of a jersey. This crew shirt features a bold, purposefully offset blue-and-orange plaid pattern that gives a nod to classic style while rolling strong into modern comfort.
Perfect for on the bike and beyond. From post-ride beers, gravel grinds, urban cruises to just looking dang good at your kid's soccer game, mowing the lawn or perusing the aisles at Home Depot.
Notice the "Iowa" inset into the plaid in a couple of spots?
Shop the PLAIDITUDE collection (only offered in a Crew shirt)
CYCLEDELIC-RAINBOW
Feel the Funk. Ride the Spectrum.
Ditch the dull and crank up the color with CYCLEDELIC-RAINBOW! Inspired by vintage psychedelia and modern nightlife energy, this high-contrast, high-octane, high-vibe design is built for riders who light up every road, trail, and brewery stop along the way.
From the sharp rainbow gradients to the electric yellow BIKEIOWA logo, this piece doesn’t whisper - it shouts. Available in 5 products including jerseys and tanks.
Shop the CYCLEDELIC-RAINBOW collection
HEX APPEAL
A Bold New Look from BIKEIOWA.com
Say hello to your new favorite kit. HEX APPEAL is designed for cyclists who ride hard, explore local, and look sharp doing it. With its vibrant hexagon pattern in teal, coral, and blue tones, this gear pops on the trail, in town, and everywhere in between.
Each piece combines standout style with top-tier comfort and performance. Whether you're logging miles on Iowa’s trails or grabbing post-ride beers with your crew, HEX APPEAL keeps you cool and comfortable.
Proudly featuring our bicycle tourism tagline “RIDE. STAY. PLAY.”, this line celebrates everything we love about the cycling lifestyle – adventure, community, and discovering what’s just down the road.
Shop the HEX APPEAL collection
GREEN MACHINE
Be Seen with GREEN MACHINE
Turn heads on the trail, at the bar, or on the podium with the Green Machine - one of BIKEIOWA’s boldest designs yet. Designed to blend performance and personality, this short-sleeve snap-up features a vivid neon green base with comic-inspired sketch graphics and the unmistakable BIKEIOWA logos front and back.
Built for comfort on and off the bike, the Green Machine rocks a relaxed fit, breathable moisture-wicking fabric, and 3 functional rear pockets (NEW for 2025!) - perfect for stashing snacks, tools, or that post-ride cold one.
Whether you're pedaling gravel, cruising the trail, or hanging at the after-party, this jersey says you came to ride and have fun doing it.
Shop the GREEN MACHINE collection
Reminder: Pre-Order Means Custom for You
This is your shot to order exactly what you want. We won’t carry full stock of every size or design after this window closes. Especially if you’re on either end of the size spectrum (XS/SM or 3XL–5XL), now’s the time to act.
We believe in small batches of unique designs. There are usually less than 100 of each design/style, so you can be assured there won't be 1,000 other cyclists wearing the same jersey as you.
- Pre-order pricing is 7–10% lower than future retail.
- Every order helps us decide what to carry at RAGBRAI in July.
All products are made to order and will ship after July 12th barring any delays.
Browse All Pre-Order Gear Now
Let’s roll into 2025 in style - your way.