The $30 yearly membership provides access to discounts at local bars, restaurants and breweries totaling more than $500.
GO Cedar Rapids has unveiled the CR Ale Trail, an online initiative
to encourage people to visit local bars, restaurants and breweries.
The
program, which works similar to a mobile app, includes perks and
discounts at more than 25 participating venues in and around Cedar
Rapids. Users can buy a $30 yearly membership to access the perks, which
have a total value of more than $500.
“What we do as an
organization is promote the area,” said Aaron McCreight, President and
CEO of GO Cedar Rapids. “We don’t build restaurants, we don’t build
breweries, we drive traffic to our restaurants, we drive traffic to our
breweries.”
Taylor McGurk, director of destination development,
originally proposed the idea and said GO Cedar Rapids is working on
other “mobile passport programs” for the future, including an upcoming
mobile guide to the Iowa Fashion Project’s Dec. 1 Sleigh the Runway
event. He said the organization is looking to develop similar mobile
passports for different niches in Cedar Rapids and eventually bring them
together in a streamlined version for visitors.
“Our number one
goal is to move people. It’s a digital way to move people through the
experience of Cedar Rapids,” he said. “Our mission is driving economic
development.”
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